SOCi Launches Enhanced Solution for Social Content Boosting at Scale

Jan 08, 2019

SOCi, a provider of social media and reputation management for multi-location brands, announced the launch of Boost Plus, a social boosting solution that can boost multiple social posts across multiple pages at the same time at both the location and group level.

Today, over 70% of brand engagement on social is happening at the local page level, according to a recent joint report from SOCi and the Local Search Association (LSA). This requires marketers to spend a great deal of time and effort on creating local content for these pages. However, following Facebook’s algorithm change in early 2018, the reach of these organic social posts have sharply declined--in some cases by as much as 20 times, according to SOCi platform data. To remedy this, Boost Plus by SOCi was built with enhanced features and functionalities to save marketers time and effort when boosting hundreds of posts across hundreds or thousands of individual pages while enhancing marketers ability to make strategic decisions as an organization and by individual locations.

Further Boost Plus takes the guesswork out of which ads to post by recommending the top posts to boost for each location and group, based on past performance data. The solution also enables users to localize boosts across multiple pages and utilizes dynamic text so that boosts sent to different pages can have different messages. Simplified budget allocation allows the setup and distribution of budgets evenly or variable across all posts at the individual location or group level.

Currently available on desktop (with general availability within the mobile app expected in Q2), Boost Plus also provides tools to analyze and compare campaigns across one or multiple accounts, simplifying reporting.

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