SLA and Dow Jones Examine Effects of Business Misinformation

Jun 17, 2010


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According to a survey conducted by the Special Libraries Association and Dow Jones, 41% of researchers believe that business decisions based on poor information from the internet are becoming a major problem. The survey concludes that this can lead to negative decisions and missed business opportunities.

The survey reached out to 177 research professionals, knowledge workers, and journalists from a variety of fields. According to the results of the survey, respondents believed that opinion being passed off as fact was the most pernicious and widespread form of misinformation on the internet, followed by biased sources and direct factual errors. Respondents also cited business people, students, and inexperienced researchers as the groups most likely to fall victim to such information.

(www.dowjones.com)