SEMDirector, Inc., a provider of search marketing automation software, and DoubleClick Inc., a provider of digital marketing technology and services, announced at the 2007 Search Engine Strategies conference in San Jose, Calif., the formation of an alliance to deliver comprehensive paid search execution capabilities to large advertisers. Through this alliance, large advertisers can now get a closed loop system to launch search campaigns through DART Search and gain complete performance visibility through SEMDirector Paid Insight technology.
This fusion of DoubleClick and SEMDirector technologies enables customers to leverage the DART Search paid search campaign management processes while automatically tracking all performance data within SEMDirector Paid Insight. Through SEMDirector Paid Insight, advertisers can analyze campaign performance by geography, product, agency, platform or language. Strategies developed via SEMDirector Paid Insight are then executed through changes to bid strategy within DART Search across search engines globally.