SDL Tridion Launches Online Marketing Suite

Jun 12, 2009


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SDL Tridion, a provider of global Web Content Management (WCM), announced the launch of SDL Tridion 2009, a unified online marketing suite. The platform allows marketers to create and deploy fully integrated marketing campaigns that incorporate customer management and interaction, multi-channel marketing, and web content management. SDL Tridion 2009's taxonomy and content classification capabilities allow web content to be categorized through a tagging system, enabling visitors to view relevant content through a navigation system. The multi-channel marketing capabilities integrate with the suite’s audience management capabilities to ensure content is delivered across all online and offline marketing collateral. Response rates, such as click-throughs, are monitored and this data is automatically used to update the customer intelligence module for future communications.

(www.sdl.com)