SDL Employs Targeting, Profiling, and Personalization Tools

Aug 23, 2011

SDL, provider of global information management solutions, offers new tools designed to deliver more personalized, targeted content to its users. SDL's targeting, profiling, and personalization (TPP) solution is a key component in its Pervasive Engagement Management (PEM) solution, which allows marketers to provide relevant, cross-channel customer engagement.

With an intuitive user interface, the TPP solution is integrated with SDL Tridion, a content targeting, multilingual, multi-site management solution. More dynamic than in past years, the TPP model incorporates both user input and behavior monitoring from data sources including CRM systems, search, analytics, and ecommerce apps. SDL's TPP Executive Report details how to leverage TPP to ensure that marketers achieve optimal relevancy and engagement.