SDL announced the acquisition of Fredhopper, an e-commerce targeting and marketing software developer. SDL framed the acquisition as a further step in its strategy to provide support and solutions for enterprises with complex, multilingual sales and marketing requirements. Fredhopper's customers include Clarks, Toys R Us, B&Q, and the Otto Group.
Under the terms of the agreement, Fredhopper will become an independent division of SDL, to be named SDL eCommerce Technologies. The division will be led by Fredhopper's current marketing team.