SAP AG and Open Text, a developer of enterprise content management, announced the third major expansion of their ongoing strategic relationship. The new agreement expands SAP's reseller arrangement to include the enterprise DAM solution from Open Text, to be sold under the name SAP Digital Asset Management Application by Open Text. Prior to this agreement, the two company's relationship encompassed the Open Text Document Access, Open Text Archiving, and Open Text Invoice Management solutions, with an October announcement expanding the arrangement to include Open Text Extended ECM.
Open Text's DAM solution helps marketers deal with the increased adoption of digital marketing channels, including assets requiring multi-department collaboration, standardized processes, and asset creation. SAP DAM will work in conjunction with SAP CRM to support marketing departments through the planning, development, execution, and results measurement phases of the marketing process.