SAP SE Announces Release of the SAP Digital for Customer Engagement Solution

Dec 10, 2015

SAP SE announced the release of its new SAP Digital for Customer Engagement Solution. SAP SE says this digitally native offering is a simplified cloud customer relationship management (CRM) solution designed to meet the needs of individuals and small teams, but with enterprise-grade capabilities for both sales and customer service. The enhancements in the latest release enable teams to go far beyond traditional CRM offerings by fully integrating sales, marketing, and services capabilities for an all-in-one, end-to-end customer experience.

SAP SE says New features and capabilities provide a seamless connection to every customer and every sale--all in one place, including:

  • E-mail marketing functionality
  • Sales forecasting capabilities
  • Access to a social help desk (via Twitter), for online collaboration and feedback to questions via the community of real-world users of the solution
  • Ability to sell anywhere with included native mobile apps, now for iOS and Android devices, in addition to the previously available support for Windows devices
  • Easier onboarding for teams and enhanced data-access management options for leaders, giving everyone on the team access to the data that is relevant for their jobs
  • New, built-in reports that provide insights into sales and service issues