Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
May 23, 2006
SAGE Publications has announced that it has partnered with ScholarOne to produce SAGETRACK, a Web-based peer review and submission system powered by ScholarOne's Manuscript Central.