Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
May 23, 2006
SAGE Publications has announced that it has partnered with ScholarOne to produce SAGETRACK, a Web-based peer review and submission system powered by ScholarOne's Manuscript Central.