It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
May 23, 2006
SAGE Publications has announced that it has partnered with ScholarOne to produce SAGETRACK, a Web-based peer review and submission system powered by ScholarOne's Manuscript Central.