Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.
May 23, 2006
SAGE Publications has announced that it has partnered with ScholarOne to produce SAGETRACK, a Web-based peer review and submission system powered by ScholarOne's Manuscript Central.
(www.sagepublications.com; www.ScholarOne.com)