Royal Philips announced that it has assumed full ownership of its former joint venture Teletrax, the global broadcast intelligence company. Philips plans to combine Teletrax with its Content Identification business thereby creating a new unit which offers technology and proven service expertise. In 2006, Teletrax partnered with Philips for its Mediahedge service, an end-to-end service platform for identifying, monitoring and monetizing media content on the Internet. The new combination is intended to provide a suite of services to content owners, producers, and distributors in the entertainment, news, advertising, sports, Internet, and telephony sectors.
(www.philips.com, www.mediahedge.com, www.teletrax.tv)