Rowling's Pottermore Surveying E-reading Habits In Anticipation of Harry Potter Ebooks Release

Dec 19, 2011

Ahead of the release of the Harry Potter ebooks and digital audiobooks, J. K. Rowling's is running a survey on e-reading habits, according to paidContent. Pottermore was originally scheduled to open shop in October, but due to concerns about heavy traffic, the launch has been pushed back to sometime in the first half of 2012.

The survey begins with basic questions, such as the respondent's country of residence and age, in addition to which Harry Potter books she has read, which is her favorite, and which she owns in print form. About e-reading habits, the survey asks how often the respondent reads ebooks, what device he uses, and where he buys ebooks from. The survey includes other questions about whether respondents would give the ebooks and digital audiobooks as gifts and what other Harry Potter products they have purchased.

The survey is available here. For more about Pottermore and how interactive websites are affording new possibilities for authors and publishers, see our feature by Eileen Mullan.


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If you are one of the few people left who haven't read the Harry Potter novels, perhaps you just haven't had the right access: hardcovers, paperbacks, ebooks sold through the Pottermore website. None of those options worked for you, but don't fret. Starting on June 19, you'll be able to borrow the ebooks from the Kindle Lending Library, giving you one more option to read J.K. Rowling's ubiquitous series.