Rogers Digital Media Taps Brightcove and Endeca for Relaunch of Citytv Video Theatre

Apr 01, 2010

Rogers Digital Media and Brightcove Inc., an online video platform developer, announced they have partnered to deliver a newly re-designed Citytv video theatre featuring a variety of locally produced Citytv content and exclusive full-length episodes of popular television shows, including 30 Rock, The Bachelor, and The Biggest Loser. The new Citytv video initiative also utilizes search technology from Endeca Technologies to improve the site's overall search and navigation capabilities, as well as the speed at which content is delivered.

In re-launching on the Brightcove platform, Citytv now provides viewers throughout Canada with exclusive access to HD-quality, full-length episodes of popular U.S. and Canadian television programs. With Brightcove, Citytv is able to deliver the highest quality user experience possible, as well as to extend the reach of its video content through the platform's advanced social sharing capabilities. Endeca's search technology also allows Citytv to deliver advanced search and navigation capabilities across all of their video content.