RevTrax Expands Analytics and Insights Capabilities

Apr 09, 2015


RevTrax announced the introduction of RevTrax Advisors, a suite of offerings designed to evaluate and optimize the digital marketing mix. RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.

Developed in response to client needs and direct participation, the RevTrax Advisors portfolio includes digital promotion assessment; value benchmarking; strategy and analytics services.

Digital promotion assessment is a comprehensive analysis of a company's entire digital promotion ecosystem and consumer promotional experience, which evaluates more than 50 core criteria across all digital marketing channels, including brand site, CRM and email, search, display and social media. The analysis examines multiple factors tied to consumer promotion engagement and experience, including consistency, follow-through, missed opportunities, personalization, accessibility, and competitive comparisons.

Digital promotion value benchmarking is a proprietary promotions benchmarking analysis, which offers clients an opportunity to measure and compare business value delivered by their digital promotions.

Customized strategy and analytics services provide clients with custom one-time or ongoing cross-channel promotion performance analysis. The suite encompasses controlled testing, reporting, analysis, optimization and modeling in marketing, promotional and financial performance categories. Clients are assigned semi-dedicated or fully dedicated RevTrax analysts depending on the level of service required.