RevBase Helps Assure Literature Compliance in Life Science Companies  

Sep 21, 2017


BEST PRACTICES SERIES

Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, has introduced a new asset expiration/withdrawal capability in RevBase that is targeted at industries that must ensure regulatory compliance of their marketing materials. The new feature manages the critical end-of-life process for product marketing materials in compliance-related industries such as pharmaceuticals and medical devices.

An early user of the RevBase asset expiration/withdrawal feature is a leading medical devices company. The company was concerned about how best to communicate from Marketing to the users of promotional assets - the field sales team - when items reach the end-of-life stage. This led the company to explore process improvements across the literature lifecycle. After a review of options, RevBase was selected to establish a better way to communicate with all parties about expiring assets and to ensure that compliance requirements were addressed.

The company now uses RevBase to handle obsolete item notifications, including confirmations of compliance by field sales teams.

RevBase oversees the entire item expiration/withdrawal process for companies using this feature:

  1. RevBase identifies when a marketing item has reached its expiration date.
  2. On the expiration date, the marketing asset is withdrawn from view in the RevBase system, although it remains in the repository.
  3. RevBase dispatches an email to all relevant users to inform each user of the item’s expiration.
  4. The expiration email includes a confirmation mechanism which records compliance status for each user.
  5. Reports are provided for marketing managers to document compliance and identify exceptions.

The RevBase asset expiration/withdrawal capability is configured to address the customer’s process, distribution channels and branding.

The new RevBase feature is available now for new and existing RevBase customers.

(revbase.com, forfile.com)