Reuters has joined Mochila, an online media marketplace for print, video, and photo content, as one of its content providers. Mochila’s marketplace is a repository of online information and now includes rich content from more than 65 global newswire organizations. As a member in Mochila’s marketplace, Reuters will syndicate its multimedia content to publishers across its various product lines. Reuters will make its content available through Mochila’s AdMatch program. With AdMatch, Reuters will provide its content to web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Reuters will also license its content to other sites for a one-time fee.