Retale, a technology company that develops mobile-first shopping experiences, announced the launch of the “Retale Store Traffic Guarantee.” Now available for its retail partners, its Store Traffic Guarantee is specifically for the Retale mobile app, the company‘s flagship location-based shopping service.
With the announcement, Retale brings to market what it calls a first-of-its-kind, store traffic guarantee from a mobile developer. Retale commits that it will drive foot traffic to retailer store locations during a campaign period. If the threshold for in-store foot traffic is not met, Retale will offer a guarantee to meet campaign performance parameters.
To ensure verification of the Retale Store Traffic Guarantee, the company is partnering with third-party attribution provider, Placed, to measure campaign success. Placed is the market share leader in location driven insights and ad-to-store attribution, and the only solution currently in market that is independent of media. With this partnership, Placed will use its direct measurement capabilities against 60 billion first party locations to connect Retale’s in-app campaign exposure to real-world behavior. This will verify the impact of localized ads and coupons on in-store visits.