Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile.
The data presented here is based on outstream mobile video ad campaigns, which unlike pre / mid / post-roll, don't run during video content. Outstream ads are native like, in-feed video placements which run in-content on mobile websites and in apps.
Breaking down Retail, the leading mobile video advertising category according to Positive Mobile showed Mass Market Retailers (53%) ahead by a country mile, an expected result in the run-up to the holidays. Drug stores (10%) and Fashion (9%) were followed by Greeting Cards (8%) and Food Service (6%).
Breaking down Technology, the second category of mobile video advertising according to Positive Mobile found Apps, unsurprisingly, at the top of this category (57%). Rounding out the top-5 were Media (8%), Streaming Devices (8%), Smart Watches (8%), and Tablets (8%).