Researchers Using Online Photos to Create 3D Models of Landmarks

Jun 11, 2012

By using the thousands of photos uploaded every day on photo-sharing websites like Facebook and Flickr, two researchers are using those pictures to develop algorithms to build 3D representations of a specific place. According to ReadWriteWeb, researchers David Crandall of Indiana University and Noah Snavely of Cornell University believe these algorithms can statistically analyze how people travel around a city, and who visits certain sites.

For marketers, this could be a significant boon. By tracking the demographics for who visits a particular site, marketers can target others in that demographic with mobile ads and reach an audience more likely to visit that site.