Research Says Digital Marketing Delivers Strong Performance to End 2014

Jan 15, 2015

Kenshoo, a provider of predictive marketing software, released a new infographic, Kenshoo Search and Social Snapshot: Q4 2014, highlighting strong performance of digital marketing during the final quarter of 2014. Advertising spend in search increased 15% quarter-over-quarter (QoQ) and 14% year-over-year (YoY), while ad spend in social increased 32% QoQ and 33% YoY.

Other findings in the research:

  • Paid search impressions increased 11% QoQ but decreased 4% YoY
  • Paid search clicks increased 14% QoQ and 8% YoY
  • Paid search click-through rate increased 2% QoQ and 11% YoY
  • Social impressions decreased 32% QoQ and 79% YoY
  • Social clicks increased 16% QoQ and 10% YoY
  • Social click-through rate increased 70% QoQ and 430% YoY

In conjunction with its global data analysis, Kenshoo published infographics detailing regional insights for paid search in the Americas; Europe, Middle East, and Africa (EMEA); and Asia Pacific Japan (APJ) regions. Among the findings. In the Americas, mobile devices accounted for 34% of search spend and 37% of clicks. In EMEA, mobile devices accounted for 33% of search spend and 34% of clicks. In APJ, mobile devices accounted for 38% of search spend and 44% of clicks.