Research Finds a Shift in Ranking of Information Sources

Jul 24, 2007

TechTarget, Inc. has announced the availability of findings from its second, quarterly IT Media Consumption Trends and IT Buyer Purchase Intention study, conducted in collaboration with the CMO Council. A key finding of the research is an apparent shift in the ranking of information resources. The other key finding reaffirms that IT directors and managers continue to be concerned with aligning IT with overall business requirements, growth, and modernization, superseding strategies focused on operational efficiencies, cost containment, or upgrading existing infrastructure. 70 percent of respondents have not yet downloaded a Podcast and 45 percent have not viewed a blog. When IT professionals use these new media, it was found that they consider them an effective information resource during the early stages of the purchase research process, which indicates a bright future for these new media types. This research report is based on surveys of a cross-section of IT professionals and business decision makers from TechTarget’s IT Research Panel. Over 1,100 technology professionals responded to this survey, revealing IT procurement shifts, indicating purchasing intentions, and defining emerging application and deployment areas. The research provides insights into the IT professional’s preferred online media destinations and channels, and the types of content being used to facilitate corporate IT purchase decisions.