Research Finds DAM Vendors Failing to Dominate Market

May 13, 2008


Digital Asset Management (DAM) technology has made significant strides in maturity, but it remains a highly fragmented and specialized industry, where many customers are forsaking "name" players in favor of niche or hosted solutions, according to research released by CMS Watch, a vendor-independent analyst firm that evaluates content technologies. These findings were released with The Digital & Media Asset Management Report 2008, which evaluates 18 major Digital & Media Asset Management suppliers based on extensive technology research and interviews with customers across a range of industry sectors. The 275-page report also documents industry best practices, current trends in digital asset management, and common pitfalls to avoid when selecting and implementing a system.