Reltio Announces Support for Salesforce Customer 360 and the Adobe, Microsoft, SAP Open Data Initiative

Oct 09, 2018

Reltio, a provider of Modern Master Data Management and Customer 360 solutions, announced support for both Salesforce Customer 360 and the Open Data Initiative by Adobe, Microsoft, and SAP. The Open Data Initiative creates a single data model for consumer data that is portable between platforms. Salesforce’s Customer 360 helps companies identify their customers and their past interactions across a business’ Salesforce Clouds.

Reltio’s data management platform is uniquely capable of supporting and extending the functionality of both initiatives. Standardizing on a common data model and creating a single customer 360 ID is important, but may be limiting for many enterprises. Common IDs and tight coupling of apps can solve some immediate problems, but in the long run still create new islands of data that ultimately spell trouble for customer 360 initiatives. Reltio helps both initiatives by continuously unifying and organizing data within the enterprise while making it universally accessible for collaboration and consumption. Reltio Cloud also includes critical data regulatory compliance such as Global Data Protection Regulation (GDPR), as well-integrated analytics and machine learning to power customer experience and personalization.

Reltio’s philosophy has always been that standalone customer profile data reconciliation is necessary but insufficient. Enterprises that desire a true customer 360 solution need to unlock the value in other data relationships in their business including customers, households, stores, locations, products, parts, and suppliers. Reltio delivers this functionality at enterprise scale. For over seven years Reltio has been delivering complete customer 360 views to enterprises anchored by a foundation of modern Master Data Management (MDM).

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