Reliant Pharmaceuticals Chooses Centra's Live Web Collaboration Applications

Dec 13, 2002

Reliant Pharmaceuticals, LLC, an emerging specialty pharmaceutical company, has deployed Centra's Web collaboration application to address enterprise communications

needs across the organization. Delivered through Centra's ASP service, Reliant Pharmaceuticals has been using Centra to train and communicate with its dispersed sales organization, collaborate with business partners, and accelerate rollout on a number of enterprise applications, including the company's new 401K plan and a spend management application. Reliant is also working on programs to conduct online marketing focus groups using Centra. Centra enabled Reliant to eliminate the need for travel and minimize the impact of taking sales personnel out of the field. Reliant Pharmaceuticals is extending the use of Centra to its marketing organization to reach physician populations through targeted, online focus groups. With Centra, the marketing organization will be able to quickly and cost-effectively recruit participants from any geographic region and organize online events to test messages, support product introductions, and obtain timely feedback that can be tracked and recorded for future use. Centra's scalable application suite provides workflow modules for sales, marketing, and training that are designed to enable more efficient and cost-effective business communication over the Web. CentraOne brings together voice, video, data, and graphics in easy-to-use interfaces for Web conferencing, meetings, and virtual classrooms that can be deployed on-site or accessed through a secure global service network. Centra's solutions are available in 13 language editions and in 29 countries worldwide.

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