RelevantNoise Launches New Social Media Mining Technology

Oct 23, 2007

Adverb Media announced that RelevantNoise, a technology company dedicated to mining social media for business intelligence, is launching a new version of its Sonar dashboard. Sonar is a web-based technology that allows users to uncover intelligence from social media (such as blogs, message boards, and online communities), enabling them to understand the "conversations" around their brands in order to discover opportunities, avert potential disaster, and measure the level of engagement across audiences. The new version of Sonar is a user-driven tool that gives clients a real-time, 360-degree view of the user-generated content around their brand. The technology delivers the data in an easy-to-read format that includes both eye-friendly charts and quick access to actual blog posts and other text.