Reed Business Information (RBI), a B2B publisher in the US and part of Reed Elsevier, a worldwide publisher and information provider, has announced that it will acquire BuyerZone.com, Inc. (BuyerZone), an online lead generation company. The closing is expected to occur on or about January 1, 2007, after the requisite regulatory approval is obtained. The Jordan, Edmiston Group, Inc. (JEGI), the New York-based investment banking firm that specializes in media and information, represented Reed Business Information in this transaction and acted as its exclusive financial advisor.
BuyerZone is an online B2B marketplace that links prospective buyers to qualified suppliers of more than 125 business product and service categories. These include office and industrial equipment, telecom, technology, software services, human resources, financial products and retail services. Since 2004, BuyerZone has facilitated more than $5 billion worth of transactions. BuyerZone's search engine marketing knowledge will assist RBI in growing its marketing and editorial reach across industry sectors. BuyerZone can benefit from RBI's portfolio of websites, magazines, and email marketing businesses, as well as search engine optimization skills from Reed Business Interactive and Reed Business' global tradeshows.