Red Bull Content Comes to Reuters Media Express

Apr 05, 2016

Reuters has announced that a selection of Red Bull Media House's most authentic, entertaining, inspiring and engaging sports and lifestyle content will be made available through Reuters Media Express. Consumer appetite for action-sport content is through the roof, and Red Bull Media House takes fans to the front lines of mountain biking (UCI MTB World Cup Tour, Crankworx), aviation (Red Bull Air Race), motorsports (FIA World Rally Championships), winter sports (Red Bull Crashed Ice), skateboarding (Red Bull Hart Lines), cliff diving, surfing, and more.

By joining forces with Reuters, more than 3,000 publishers in broadcast, digital, and print can now search, preview, download and utilize Red Bull's coverage of global sporting events, via the media company's Content Pool.