Receptiv Partners with Publishers to Launch Reveal, a Proprietary Outstream Video Product

Nov 21, 2017


Receptiv, a video advertising platform delivering brand experiences across premium mobile environments, announced the launch of Reveal -- a new mobile web outstream product deployed across over 40 key mobile publishers. Reveal is an outstream video product built specifically to comply with the IAB’s LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads’ initial standards.  

Reveal empowers publishers to create scalable video inventory without sacrificing the user experience. The mobile-first video product features include: 

  • Swipe functionality allows users to interact with the video or to continue to engage with content. 
  • Native assets and context from the publisher are dynamically inserted into the proprietary ad container for increased user receptivity.
  • Reveal offers closed captioning in delivering an effective brand message while maintaining a positive user experience. 
  • Ads do not interrupt, distract or clutter; in accordance with IAB’s LEAN and Coalition for Better Ads principle.  
  • IAS, MOAT, DoubleVerify, Nielsen DAR, comScore, TAG certified.

Reveal’s closed beta period included a premium group of content and audience specific publishers including Curiosity, Active, and Thought Catalog. Receptiv is currently accepting more publishers following a closed beta period. 

(receptiv.com)