ReallyWho.com has released an eponymous online identity verification service that has brought the public records identity verification technology used by financial institutions to Facebook, LinkedIn, Twitter, and other social media websites. The ReallyWho technology uses information generated from public and commercial records to formulate questions that can only be affirmed by the person being verified. The market for a company like ReallyWho opened after a series of Twitter impostors cropped up over the summer, impersonating the likes of actor Ewan McGregor and rapper Kanye West.
It doesn't cost anything to find someone on ReallyWho.com and verify his or her identity. For a $5 yearly fee, users can get a verified profile with links to Facebook and other social networking sites. Professional bloggers and members of the media can get the service for free.