Reality Digital Announces Social Networking Feature Enhancements

Nov 03, 2006

Reality Digital, a provider of video sharing for businesses, has announced the addition of social networking capabilities to its Opus platform, a hosted "white label" solution for monetizing user-generated content (UGC) within an online business environment. Reality Digital markets a three-in-one hosted UGC service for the enterprise customer: video, advertising, and blogging.

Reality Digital's features for the enterprise include Reality Digital Opus, a digital media and video hosting platform that includes the Opus Dashboard, a full-featured administrative, monitoring, and reporting interface; Opus AdCelT, a patent-pending in-video advertising module, and new blogging and forum functionality that designed to enable end-users to create a blog in an Opus-supported environment. This suite offers the enterprise a complete social-networking tool set integrated in a single media environment. With the new blogging and forum functionality, enterprise customers have the ability to create Web 2.0 sites, or add Web 2.0 functionality to existing sites, in order to engage their customers.

The Reality Digital Opus platform is a Digital Media Management Framework (DMMF) based on industry standards such as Microsoft COM and ASP, AJAX, SOAP, XML, JavaScript, http, and SMTP. It is an N-tier solution built upon Microsoft's .NET Framework, Microsoft SQL Server and IIS 6. The architecture is separated into multiple physical tiers that include the application interface, business logic, asset repository, and file type support.