ReachLocal Introduces ReachDisplay InApp

May 21, 2015

ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.

A recent Nielsen report found that 87% of consumers use mobile devices for shopping activities and another identified some 68% conduct pre-purchase research on their smartphones. New mobile marketing technologies, like ReachDisplay InApp, leverage the growth in mobile usage by giving local businesses the tools needed to reach consumers in highly-focused ways.

The new offering delivers display ads dynamically within mobile applications, where analysts predict revenues will surpass web display ads next year. In applications consumers can choose to interact with the ad in several ways, allowing the client the ability to track the engagement and conversion activity generated from the digital advertisements.