ReachLocal Adds Competitive Measurement and Multi-Location Capabilities to ReachEdge

Dec 11, 2014

ReachLocal, Inc., which provides online marketing for local businesses, announced that it has added new, third-party campaign result measurement and multi-location alert and reporting capabilities to its ReachEdge total digital marketing system. The new features build on the solution's lead measurement and alert support that give local businesses transparency into ROI from all their online marketing sources, including organic content (SEO), web presence (listings) and social media marketing.

ReachEdge measurement has been enhanced to provide local businesses with straightforward insights into their marketing investments across campaigns run by both third-parties and ReachLocal. Companies with several locations can now organize and route alerts, leads, and other information by geography, office, or even employee. This feature ensures that the right information is delivered to the appropriate recipient in a timely fashion, increasing response time and efficiency and reducing the likelihood of offices receiving non-essential alerts and notices.