Rapt Media Introduces Site Pairing Technology for Online Video Experience

Feb 11, 2014

Rapt Media announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities. The new technology is poised to transform the online media experience by creating a link between the video player and the website on which it is posted, enabling creatives and content producers to build immersive, mobile-ready, video-based web experiences at scale without worrying about technical implementation. 

Integrating Rapt Media's Interactive Video player with the customer's website, Site Pairing facilitates a two-way conversation between the player and the host site. When a viewer clicks on a Rapt Media video with Site Pairing, the website around the frame responds; and when a user clicks on the website, the video responds.