RadioShack Chooses iPhrase

Apr 13, 2004

iPhrase Technologies, Inc., a provider of search and customer interaction solutions, has announced that its One Step  platform is powering the search, navigation, and customer interaction functions across RadioShack Corporation's online retail site, RadioShack chose One Step in an effort to automate its sales, service, and support operations and decrease support costs. One Step was integrated into RadioShack's site by iPhrase's SI partner Acquity Group, a provider of content management, enterprise portal, and ecommerce solutions.    

RadioShack, which sells consumer electronics, chose the iPhrase One Step 4.5 platform. One Step is designed to make allowances for misspelled words and phrases, retrieve specific results and data from both structured and unstructured content, and present related options for up- and cross-sell opportunities. In addition to the catalog the deployment includes all of RadioShack's relevant product manuals, many of which are in PDF format. RadioShack also uses One Step at in-store kiosks.

(, (, (