RRD and Marketing Evolution Announce Strategic Alliance to Help Clients Improve the Performance of their Marketing Investments

Apr 30, 2019

R.R. Donnelley & Sons Company, a global provider of multichannel solutions for marketing and business communications, announced that it has entered into a strategic agreement with Marketing Evolution, provider of marketing measurement and optimization solutions.

With this new agreement, RRD will provide clients with best-in-class marketing attribution capabilities through Marketing Evolution’s advanced decision-making platform, while Marketing Evolution will benefit from RRD’s strong analytic consulting resources and customer insight capabilities. Together, the companies will provide marketers with deeper insights into their customers’ behaviors across both online and offline channels, in order to maximize the return on their marketing programs.

Recognized by Forrester as a Leader in marketing measurement and optimization solutions, Marketing Evolution’s marketing measurement and optimization platform improves marketing spend and campaign measurement through integrated, person-level data that delivers the most accurate attribution and media optimization recommendations. The platform equips marketers with the insights to prove the effectiveness of their marketing activities at all stages of the buyer journey, with detailed performance measurement that shows how brand investments directly impact sales.

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