ROO Group, a provider of online video solutions, has announced the launch of its new brand identity to better reflect the company's updated strategic direction and corporate initiatives. The new brand, KIT digital, is intended to represent the company's operational platform and focus on "Knowledge, Imagination and Technology" to provide its clients with the strategies and tools necessary to harness the significant potential of Internet video.
KIT digital works closely with consumer brands and content owners including Verizon, News Corp., Google, Sensis, RCS and Telstra to develop and implement comprehensive, customized solutions for maximizing and monetizing their online assets. To enhance its service offering, the company recently announced the acquisition and integration of its subsidiary, Sputnik Agency, a leading interactive marketing agency that has worked with clients including Holden (General Motors), BP and Saab Australia. The KIT digital 360 degree program provides clients in media & entertainment, retail, automotive and financial services with a digital media management package which allows these clients to profitably market online video under their own brand.