ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.
ROKT will use the investment to accelerate development of its transaction marketing technology, expand its management ranks, ramp up international market growth as well as acquire strategic assets that will strengthen its value proposition.
ROKT says it has worked with over 2,000 clients, including such brands as eBay, Ticketmaster, Expedia, Hotels.com, Time Inc, Groupon, Dominos, and Emirates to help achieve better online commerce results by improving customer engagements and delivering meaningful native monetization. ROKT also works with thousands of performance marketers focused on acquiring large numbers of new customers at the point of transaction. The company's solutions deliver consistent results for its clients. For example, ROKT improved GrubHub's conversion rate 600% among the food delivery service's key demographics.