RIM Will Focus BlackBerry Marketing on US Government

Apr 10, 2012


      Bookmark and Share

Research In Motion Ltd. (RIM) reported that sales to U.S. federal agencies are rising and the BlackBerry is still a White House fixture. Sales in the U.S., still RIM's biggest market, fell 57% last quarter, in part because Apple iPhones and devices running Google's Android software are proliferating in the workplace. RIM stock has reportedly dropped 77% in the past year.

RIM will reportedly make a "significant investment" in promotions in the Washington area in coming week. RIM recently released BlackBerry Mobile Fusion, which allows organizations to manage iPhones and Android devices alongside BlackBerrys on their networks.

RIM reported it sold 400,000 devices to the U.S. federal government in the past year as more business and existing clients upgraded to the newer BlackBerry 7 devices and added BlackBerry servers.

(www.rim.com)