R.R. Bowker, a provider of bibliographic information in North America, has acquired Simba Information Inc., the market intelligence and forecasting unit of PRIMEDIA, Inc. Terms of the agreement were not disclosed. R.R. Bowker is a unit of privately owned Cambridge Information Group.
Simba Information provides market intelligence and forecasts on the media industry. The company produces newsletters and analytical reports for educational, business/professional, and directory publishers. Simba also offers industry conferences and other educational forums.
Bowker has been acquiring and developing offerings for publishers, including the transaction services companies, Pubnet and Pubeasy, as well as ONIX file formatting services. Bowker is also introducing a series of business intelligence tools designed to assist publishers and other industry professionals with the task of analyzing their businesses and their business environments. The purchase of Simba is the first acquisition Bowker has made to enhance its business intelligence offerings.