Quester and Omnigon Release Online Highlighting Tool

Aug 12, 2010

Market research company Quester and digital developer Omnigon are releasing a new service called FeedbackFX with Socrates, an online research tool that allows users to highlight and annotate sections of content. The tool's automated moderator, dubbed Scorates, then analyzes the comments and asks follow-up questions to generate more precise feedback for researchers.

Quester is a qualitative marketing research company based in Des Moines, Iowa. It develops research tools for a variety of companies in the retail, packaged goods, financial, and pharmaceutical industries.