QuestBack Launches Listen & Act

Jul 25, 2012

QuestBack, an enterprise feedback management and social CRM company, announced the debut of Listen & Act, a social engagement tool allowing organizations to turn social media messages into actionable dialog. With Listen & Act, the company says businesses will be able to go through social media messages, view levels of influence, and utilize engagement tools to create unique experiences for customers.

By giving businesses the option to get through social media messages, QuestBack believes a business can act faster, have more targeted offers, find problems quicker, and increase sales. Other features of Listen & Act include integrated sentiment analysis and Klout Score, seamless integration with the QuestBack feedback and social engagement platform, and easy feedback management through key word monitoring.