Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Nov 24, 2009
Quertle, LLC has released a new version of its website, www.quertle.info, for searching the biomedical, life science, and chemical literature. This release includes full-text content and a new user interface, among other changes.