For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.
Nov 24, 2009
Quertle, LLC has released a new version of its website, www.quertle.info, for searching the biomedical, life science, and chemical literature. This release includes full-text content and a new user interface, among other changes.