It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Nov 24, 2009
Quertle, LLC has released a new version of its website, www.quertle.info, for searching the biomedical, life science, and chemical literature. This release includes full-text content and a new user interface, among other changes.