Qubit Start for Peaks Includes Tactics to Increase Retail Revenue Throughout the 2019 Holiday Season

Oct 03, 2019

Qubit, the leading marketing personalization technology provider, today announced Qubit Start for Peaks. The solution provides retail brands with an expedited on-ramp to build and deliver personalization experiences in order to fully leverage peak holiday shopping periods, including Black Friday and Cyber Monday. 

Qubit Start for Peaks includes social proof, urgency messaging and product recommendations that are proven to drive an average of 6% more revenue per customer. In addition, the solution is offered as a four-month package that includes technology integration services to speed the implementation cycle to a couple of weeks and decreases the resource impact on brands.  Key features include:

  • Gift signposting: Dynamically change the gift badging on your product listing page without the need for IT
  • Product personalization: Personalize product content based on whether shoppers are gifting and inspire them to find more relevant items
  • Adding urgency: Let visitors know when items are low in stock or at-risk of not being available by Christmas

Urgency messaging is a highly effective personalization tactic that benefits customers by being totally transparent about when products are in-stock and delivery times, driving urgency and boosting conversion rates. Manor AG, one of Europe’s largest department store chains, saw a 9% uplift in revenue per visitor (RPV) through the use of this tactic.

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