Qubit Announces New Solutions for Beauty, Fashion, and Luxury to Deliver Personalized Brand Experiences in High-Growth Categories

Nov 16, 2018


BEST PRACTICES SERIES

Qubit, a provider of marketing personalization technology, announced the availability of three new solutions designed for beauty, fashion, and luxury retailers. Each package includes Qubit’s proprietary personalization platform along with specific personalization use cases that are designed to drive engagement, repeat purchases, and lifetime value in these competitive and high-growth categories.

Qubit’s personalization platform includes more than 800 million monthly interactions and $600 million influenced in monthly sales combined. Using Qubit, brands can collect, ask for and analyze data from different sources and silos, derive insights, and then deploy truly personalized experiences throughout the visitor journey.

Qubit for Beauty

Qubit for Beauty addresses the specific requirements of the cosmetics industry that include replicating elements of the in-store experience online, uncovering nuanced insight about the types of purchasers and their reasons for purchasing certain products. Beauty customers, including L’OCCITANE en Provence, Charlotte Tilbury ,and Elemis use Qubit to enrich their customer understanding and provide a personal touch online. Experiences within the solution include:

  • Replenishment, the ability to predict when a shopper might run out of a particular product and encouraging them to return to your site, or surfacing replenishment options when they do.

  • Skin type recommendations, the ability to quickly understand the customer through a short survey and serve them the right product, for example, based on a customers specific ‘skin type’. By coupling this with product badging, visitors can navigate to the most relevant products in the catalog much faster.

  • Smart sampling, the ability to offer the most relevant samples based on what the shopper already has in their cart or has tried in the past. This could be complementary, popular or based on how a shopper has self-segmented.

Qubit for Luxury

Qubit for Luxury uses behavioral data, both asked and ingested, to build 1:1 digital experiences that are highly personalized, but without altering brand values. There are a number of experiences luxury customers, like Net-a-Porter, Farfetch, and Diane von Furstenberg, can deploy to tailor the experience for their discerning visitors, including;

  • Trending in fashion capitals, the ability to highlight products that are sought after by customers based on what is trending in their nearest fashion capital, or allow them to get an inside view of what’s trending around the world. For example, this could be “what’s trending” in Milan during Milan Fashion Week.

  • VIP exclusive offers, the ability to target your VIPs directly with tailored offers, messaging and services that will drive loyalty and increase future spend.

  • Personalized homepage carousel, the ability to serve customers a tailored carousel on the homepage that responds to their relationship with the brand.  A customer who has recently bought might be shown complementary items, a customer who has been browsing in a specific category might be shown related items and a new visitor encouraged to explore a specific category.

Qubit for Fashion

Qubit for Fashion uses large datasets about visitor behavior, past purchases, and CRM data to drive growth for global fashion brands like River Island, Topshop, and Hobbs. Qubit for Fashion introduces:

  • Qubit Aura, the product discovery solution for mobile web, especially effective with fashion brands who seek to provide their regular browsers with a fast, frictionless way of navigating through large product catalogs.

  • Trending product badging, the ability to provide evidence on the PLP that ‘people like you’ are interested in a product that you may also be interested in.

  • Back-in-stock, the ability to highlight to customers when items that they are interested in are back in stock, to create engagement and retention and a more personal shopping experience.


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