Quark Unveils Publishing Platform for Customer Communications

Sep 27, 2012

Quark announced its new enterprise publishing platform for customer communications. Quark Publishing PlatformTM is an integrated solution that automates the creation and delivery of rich, interactive content across print, web, and digital formats. As an open solution, Quark Publishing Platform is architected to work with existing enterprise infrastructures and business systems to optimize the publishing process.

Creating compelling communications that reach consumers quickly and in their preferred medium is a challenge faced by financial services organizations, manufacturers, governmental organizations, traditional media, and marketers. Quark Publishing Platform enables organizations to create smart content - structured and self-describing - that can be maintained and assembled as needed based on audience or output type.

The modules of the platform work together to enable the creation and automatic assembly of content for different audiences, publications, and media types. Whether implemented as an end-to-end publishing workflow or integrated independently with existing infrastructure, the modules of Quark Publishing Platform allow users to: automatically assemble and deliver content to print, PDF, HTML5, Web, XML, tablet and mobile apps, and other digital formats; reduce cycle-time by previewing content and interactive media in real-time while authoring in Microsoft Word; design for automation using familiar layout and authoring tools; easily integrate with syndication services and content management systems such as IBM FileNet; Content Manager, Microsoft SharePoint, EMC Documentum, and others; reuse and repurpose XML and structured content from third party systems.