Qualtrics Announces CustomerXM

May 09, 2019

According to a post from Webb Stevens, VP, Qualtrics Customer Experience, the company announced Qualtrics CustomerXM to the SAP C/4HANA product suite. The goal is to make it easier than ever for organizations to combine X- and O-Data, gain actionable insights at every step of the customer journey, and deliver personalized customer experiences. Organizations will now be able to listen, gain insights on what to do, evaluate the impact on the company, and act to deliver customer experiences.

Here are the solutions the company is introducing:

  • SAP Qualtrics CX for Commerce: Organizations can now gather feedback across all digital interactions to provide premium experiences. SAP Qualtrics CX for Commerce combines CustomerXM digital and retail solutions with the SAP Commerce Cloud to help organizations gain the insights they need to improve ease of use, website layout, mobile app experience and navigation, and personalization.
  • SAP Qualtrics CX for Sales: Organizations can now assess the strength of their client relationships, improve the sales productivity of their Account Executives, and provide a premium sales experience. CX for Sales combines our CustomerXM B2B offering with the SAP Sales Cloud to help organizations drive the internal alignment and focus needed.
  • SAP Qualtrics CX for Customer Service: Organizations can now design and deliver seamless service experiences to customers across every support channel including phone, chat, in-person, and digital. CX for Customer Service combines CustomerXM contact center solutions with the SAP Service Cloud so Customer Care teams can quickly close experience gaps and provide personalized support to their customers over the phone and out in the field.
  • SAP Qualtrics CX for Marketing: Marketing teams can now collect feedback to better understand their customer segments, target audiences, and customer behavior. CX for Marketing combines CustomerXM digital solution with SAP Marketing Cloud so marketing teams can build more effective automated campaigns that tie investments directly to the bottom line.

By bringing together Qualtrics and SAP C/4HANA, Qualtrics says it is building the most complete and powerful customer experience platform.

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