Qualtrics’ Announced XM Platform

Mar 09, 2017

Qualtrics  announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap––the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.

Millennials and Generation Z are fast becoming the largest population groups in the world. Both groups have higher expectations when it comes to brands, the products they buy, and the experiences around them.