Quaero Introduces AdVantage

Sep 09, 2014

Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.

The platform can scale to accommodate large volumes of primary and third-party data. By collecting, managing, and linking this data across channels and devices, Quaero helps digital media companies create rich behavioral audience profiles to enhance personalization for improved targeted marketing and advertising, and to deliver more relevant content to the right audiences through the right channel within the proper context.