PushSpring Partners with MediaMath

Apr 28, 2016


PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.

MediaMath is a global technology company offering its TerminalOne Marketing Operating System. PushSpring offers data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring says its also processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences.

(mediamath.com, pushspring.com)