PushSpring Expands To Canada in Partnership with Native Touch

Nov 01, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.

The company leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments, which marketers can quickly factor into their ad targeting and campaign equations. Just this month, PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys.

Native Touch is a Canadian mobile ad platform catering mobile branding solutions to brands in harmony with their advertising strategies to engage the right consumers across all touch devices. Native Touch is made up of media strategists focused on helping brands innovate in the mobile media landscape.

(pushspring.com, nativetouch.com)