PushSpring Incorporating Cuebiq Location Data into its Audience Console

Nov 21, 2016


BEST PRACTICES SERIES

PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console. PushSpring’s Audience Console provides advertisers and app publishers with mobile originated audience data for nearly 200 million unique device IDs in the US, Canada, and Australia.

PushSpring leverages billions of mobile app data signals, offering over 250 pre-built personas, available for audience insights and creating custom segments for advertisers, leveraging multiple consumer dimensions. Cuebiq’s AudienceQ location-based behavioral audience segments provide marketers with anonymous enriched data, and are now available directly in the PushSpring Audience Console.

(cuebiq.com, pushspring.com)